| Title | Domino 1 |
| Agency | Noah's Ark Communications |
| Campaign | Death by Domino |
| Advertiser | AVON HMO |
| Brand | AVON HMO |
| Date of First Broadcast/Publication | 2023 / 9 |
| Business Sector | Insurance |
| Story | For every one life lost to suicide, about 135 people suffer intense grief or are otherwise affected. Hence, our idea is to help people understand that suicide doesn't just hurt the person who dies, but it also makes the people who love them feel incredibly hopeless. This World Suicide Prevention Day, we want to show the ripple effect of sadness, so that more people realize how important it is to take care of their mental and emotional health together before it leads to suicide. |
| Media Type | |
| Chief Creative Officer | Lanre Adisa |
| Executive Creative Director | Abolaji Alausa |
| Creative Director | Maurice Chike Ugwonoh |
| Art Director | Yekeen Ibrahim |
| Art Director | Matthew Azolibe |
| Art Director | Adeyemo-Maya Adebowale |
| Art Director | Sultan Lawal |
| Copywriter | Ositadinma Ramsey Umeh |
| Copywriter | Onyinye Alexandra Obienu |
| Copywriter | Fuad Balogun |
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