Lorrin Braddick
Editor at Archer's Mark
London, United Kingdom
TitleThe Man Who Tried To Do Everything
Agency
Campaign The Man Who Tried To Do Everything
Advertiser Bank of Scotland
Brand Bank of Scotland
Date of First Broadcast/Publication
Business Sector Banking & Financial Services, Investments, Stock Brokers
Story A humorous take on what happens when a small business owner tries to take on all the roles his business demands – from accountant to IT support 
Philosophy The campaign aims to show that Bank of Scotland understands small business owners have a lot of demands on their time and has designed its Business Current Account to simplify their everyday banking - giving them the chance to focus on their business. 
Media Type Web Film
Length
Production Company
Creative Director
Art Director
Copywriter
Business Director
Account Director
Agency Producer
Photographer
Director
Production Company Producer
Editor
Director of Photography (DOP)
Advertising Manager

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