Title | Love Today For A Better Tomorrow |
Agency | Supermoon |
Campaign | Love Today For A Better Tomorrow |
Advertiser | Honest Company |
Brand | Honest Company |
Date of First Broadcast/Publication | 2016 / 9 |
Business Sector | Drugstores, Specialty Stores |
Philosophy | The Honest Company has created a limited-edition line of election-themed diapers to bring some fun to what has been a heated election season. The diapers, which feature red elephants and blue donkeys, “were inspired by all of the little ones out there who were born not to see red or blue, but simply to love," according to The Honest Company's co-founder Jessica Alba. In a spot created by Supermoon, babies wearing the diapers are seen playing and dancing amongst a sea of stuffed animal donkeys and elephants while the song 'Why Can't We Be Friends' by War plays in the background. |
Media Type | Television & Cinema |
Length | |
Executive Creative Director | David DeRoma |
Creative Director | David Blacker |
Creative Director | Meghan DeRoma |
Art Director | Andrew Kapamajian |
Art Director | Max Hendron |
Copywriter | Jeff Kwiatek |
Producer | Elizabeth Giersbrook |
Account Director | Nicole Rowett |
Account Director | Mary Kedzior |
Partner | Amir Haque |
Managing Partner | Kyle Acquistapace |
Head of Strategy | Jill Burgeson |
Business Affairs Manager | Carianne Humpal |
Production Company | Imaginary Forces |
Director | Karin Fong |
Director of Photography (DOP) | Jeremiah Pitman |
Executive Producer | Ben Apley |
Producer | Carl Hampe |
Production Manager | Tammy Kohan |
Designer | Wes Yang |
Animator | Craig Tozzi |