|Campaign||2015 March Madness Animated, Baby!|
|Date of First Broadcast/Publication|
|Business Sector||Sports Teams, Sports Events|
|Tagline||The Dance Never Ends|
|Story|| The NBA is putting a whole new spin on throwback jerseys.The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing NBA stars with overlaid animations of the college uniforms from their NCAA days.|
|Philosophy|| Stephen Curry, James Harden, Al Horford, Kyle Lowry, Paul Pierce, Dwyane Wade and Russell Westbrook all star in 15-second ads from Translation, voiced by the indomitable Dick Vitale. |
It's not just the clothes that change. Westbrook, presently of the Oklahoma City Thunder and formerly of the UCLA Bruins, transforms into a bear wearing a pair of the player's infamous red glasses. Even the YouTube video descriptions are packed with Vitale slang, Easter eggs for the hardcore zealots.Running under the tagline "The dance never ends," it's a nice simple concept, illustrating that some of the college stars that viewers are cheering on now will be in the NBA soon enough—and that it's OK to enjoy both leagues.
The spots don't show the pros giving up wads of cash as they return to the NCAA, though.
|Color Grade (Animation)||WAX|
|Audio Post||Sonic Union|
|Chief Executive Officer (CEO)||Steve Stoute|
|Chief Creative Officer||John Norman|
|Chief Strategy Officer||John Greene|
|Executive Creative Director||Betsy Decker|
|Senior Creative||Matt Comer|
|Senior Creative||Armando Samuels|
|Senior Creative||Matthew McFerrin|
|Head of Brand Strategy||Tim Flood|
|Director of Broadcast Production||Miriam Franklin|
|Executive Producer||Carole McCarty|
|Associate Producer||Philinese Kirkwood|
|Business Affairs Manager||Brian Enright|
|Senior Vice President, Group Account Director||Tim van Hoof|
|Account Executive||Chris Martin|
|Senior Project Manager||Matt DeSimone|
|Production Company||Golden Wolf|
|Executive Producer||Andrew Linsk|
|Creative Director||Ingi Erlingsson|
|Production Assistant||Corina Priestley|
|Roto / Prep||Krishnan Balakrishnan|
|Roto / Prep||Nikita Alagan|
|Roto / Prep||Aravindan.C|
|Roto / Prep||Thirupathi Raja|
|Roto / Prep||Stephan Arun N|
|Roto / Prep||Murthy N|
|Roto / Prep||Satish R|
|Assistant Editor||Nate Kim|
|Managing Partner||Toni Lipari|
|Senior Producer||Evan Meeker|
|Color Grade (NBA footage)||CO3 (New York)|
|Assistant Colorist||Kath Raisch|
|Engineers (Mix)||Fernando Ascani|
|Engineers (Mix)||David Papa|
|Studio Director||Justine Cortale|
|Mix Assistant||Ben Conlon|
|Music Sound Design||Future Perfect Music|
|Executive Producer||John Connolly|
|Executive Producer||Maxwell Gosling|
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