| Title | ME WE |
| Agency | ACNE |
| Campaign | ME WE |
| Advertiser | IKEA |
| Brand | IKEA |
| Date of First Broadcast/Publication | 2018 |
| Business Sector | Retail, Distribution & Restaurants |
| Story | In IKEA's film for the launch of the 2019 IKEA catalogue, the brand turns to music to demonstrate a drama of everyday life – the battle between me-time and we-time. Doing so, the brand borrows a few tricks from the drama that stands above the rest, the tried and tested opera. By basing their film on Giuseppe Verdi’s famous canzone “La donna è mobile” from his opera Rigoletto and re-writing it to fit a rather more modern life scenario, the film adds both humor and charm to an otherwise tricky – and often dull – subject. During 90-seconds in IKEA’s world, we’re met by relatable everyday situations where different people go between me-time and we-time, while singing to the famous melody from the 1800s. |
| Media Type | Web Film |
| Length | |
| Executive Creative Director | Johan Bello |
| Creative Director | Morten Kjaer |
| Creative | Tiago Pinho |
| Art Director | Isaac Bonnier |
| Copywriter | Joel Lindblad |
| Account Director | Lovisa Friman Bendz |
| Directors | Tompa & Rondo |
| Assignment Leader | Antje Lühmann |
| Creative | Fredrik Edling |
| Assignor | Tanja Dolphin |
| Assignor | Rebecka McJannett |
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