| Title | The first words |
| Agency | M&C Saatchi MENA |
| Campaign | Child Abuse |
| Advertiser | Zain |
| Brand | Zain |
| Date of First Broadcast/Publication | 2015 / 4 |
| Business Sector | Corporate Communication |
| Story | Parents often encourage their toddler to speak and say their first word: “mama, papa." This “first word” moment is a heartwarming one that all parents look forward to and remember. This should never stop. Adults should always encourage a sad and isolated child to speak up.This video talks mainly to the grownups, relatives and teachers surrounding abused children. It’s a call for action for them to push the kid to break the silence. |
| Media Type | Television |
| Length | |
| Executive Creative Director | Samer Younes |
| Associate Creative Director | Zeina Rohayem |
| Art Director | Maya Toutounji |
| Copywriter | Maral Ghanma |
| Regional Business Director | Amal Sakhat Chammas |
| Account Manager | Houssam Lababidi |
| Executive Producer | Elie Zreik |
| Producer | Aline Zeinoun |
| Production House | City Films |
| Creative Consultant | Houssam Lababidi |
| Executive Producer | Elie Zreik |
| Producer | Aline Zeinoun |
| Production House | City Films Production |
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