| Title | Secrets |
| Agency | M&C Saatchi MENA |
| Campaign | Child Abuse |
| Advertiser | Zain |
| Brand | Zain |
| Date of First Broadcast/Publication | 2015 / 4 |
| Business Sector | Corporate Communication |
| Tagline | Abused children are afraid to speak up. Help them breaking the silence. |
| Story | All kids have cute and sweet little secrets; secret places, habits, games, stories, etc. But abused children hide a heavier and darker secret. They suffer in silence. This video talks mainly to the adults, relatives and teachers surrounding an isolated and sad child. It’s a call for action for them to push and encourage the kid to speak up and break the silence. |
| Media Type | Television |
| Length | |
| Executive Creative Director | Samer Younes |
| Associate Creative Director | Zeina Rohayem |
| Art Director | Maya Toutounji |
| Copywriter | Maral Ghanma |
| Regional Business Director | Amal Sakhat Chammas |
| Account Manager | Houssam Lababidi |
| Executive Producer | Elie Zreik |
| Producer | Aline Zeinoun |
| Production House | City Films |
| Creative Consultant | Houssam Lababidi |
| Executive Producer | Elie Zreik |
| Producer | Aline Zeinoun |
More Work
SEE ALLThe first words
- BRAND:
- Zain
- AGENCY:
- M&C Saatchi MENA
Screaming
- BRAND:
- Zain
- AGENCY:
- M&C Saatchi MENA
Damage
- BRAND:
- Zain
- AGENCY:
- M&C Saatchi MENA
Daddaah
- BRAND:
- Zain
- AGENCY:
- M&C Saatchi MENA
Tataa
- BRAND:
- Zain
- AGENCY:
- M&C Saatchi MENA
Mammmu
- BRAND:
- Zain
- AGENCY:
- M&C Saatchi MENA