| Title | Clean Cuts (30s) |
| Agency | Rothco, part of Accenture Song |
| Campaign | Clean Cuts |
| Advertiser | Allied Irish Bank |
| Brand | Allied Irish Bank |
| Date of First Broadcast/Publication | 2015 / 10 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | Taking a normal Chiswick dry cleaners and installing hidden cameras, Rothco and AIB decided to give consumers something to think about by adding another dimension to the business - a fresh meat butchers counter. Transforming the shop overnight, the new meaty laundry service was aptly renamed ‘Clean Cuts’. Shocked, confused and bemused customers were quite expectedly baffled when they arrived the next day to pick up their dry cleaning, only to be met by a butcher selling sausages and steaks alongside their shirts. |
| Philosophy | Shake up the business sector and show Owner Managed Businesses just how important a specialist bank with focussed initiatives can be for their business. |
| Media Type | Television |
| Length | |
| Soundtrack | Tuba Tutu |
| Agency Producer | Al Byrnes |
| Art Director | Rob Murray |
| Art Director | Jonathan Cullen |
| Art Director | Barry Smyth |
| Copywriter | Jody Ronaldson |
| Managing Director | Richard Carr |
| Account Manager | Lauren McNinney |
| Strategist | Casey Smyth |
| Strategist | Patrick Ronaldson |
| Digital Strategy | Kathleen Healy |
| Digital Strategy | Daniel Coss |
| Digital Strategy | Claire O |
| Production Company | RAIC Productions |
| Director | Stu Teehan |
| Production Company Producer | Michael O'Connell |
| Production Company Producer | Dave Davin |
| Music | David Tobin |
| Post Production | RAIC Productions |
More Work
SEE ALLThe Mad Dash Home
- BRAND:
- Dublin Bus
- AGENCY:
- Rothco, part of Accenture Song
Clean Cuts (120s)
- BRAND:
- Allied Irish Bank
- AGENCY:
- Rothco, part of Accenture Song