La Famiglia Rana - "Bravo Brian"

BMB

BMB London, United Kingdom

7542

Brand: La Famiglia Rana
Country: United Kingdom

Advertiser: Rana

Title	Bravo Brian
Agency	BMB
Campaign	Bravo Brian
Advertiser	Rana
Brand	La Famiglia Rana
Date of First Broadcast/Publication	2023 / 10
Business Sector	Rice, Pasta, Dehydrated Vegetables & Cereals
Story	The film “Bravo Brian” is set in Verona, the home of La Famiglia Rana. Humorously challenging a romantic perception many Brits have of Italians; that they make their own fresh pasta from scratch for every meal - when in reality, La Famiglia Rana pasta is the number one fresh pasta brand in Italy, where over 60% of households enjoy it regularly. Featuring a young couple, Rosa and Brian, the film shows Brian (a Brit) desperate to impress his new Italian girlfriend’s family. At the dining table, Brian tries to pass off delicious La Famiglia Rana Tortelloni as his own “family recipe”, until a surprised Rosa states that his pasta tastes “just like Mamma’s”, while her father agrees, adding that it “even looks like Mamma’s”. As Rosa and her father describe the similarities between Brian and the Italian matriarch’s “homemade” pasta, a series of intense and knowing looks pass between Brian and Rosa’s mamma. When Brian leaves the table to refill a water carafe, Mamma corners him in the kitchen – and we realise that both Brian and Mamma have been cooking La Famiglia Rana’s fresh filled pasta and passing it off as their own creation - before we see the two of them make a sneaky pact to keep it a secret from the rest of the family, with Mamma saying to Brian “let’s keep this between us”. A title appears that reads “Italy’s best kept secret” before revealing the range of La Famiglia Rana fresh filled pastas.
Philosophy	Italian pasta brand, La Famiglia Rana, unveils a new campaign building on the brand line; “Italy’s Best Kept Secret”. As its biggest UK launch to date, it features Rana’s first cross-channel TV and OOH campaign since appointing creative agency BMB in 2021. The campaign goes live on the 6th October. It was shot by Bafta-winning director, David Kerr with Oscar-nominated Seamus McGarvey acting as Cinematographer. Media planning and buying was handled by Bountiful Cow.
Media Type	Television
Length	60 seconds
Production Company	Hungry Man
Post Production	Absolute Post
Advertising Manager	Antonella Paternò
Advertising Manager	Simone Galucci
Advertising Manager	Michela Laveli
Advertising Manager	Scott Ellison
Advertising Manager	Sarah Mellor
Advertising Manager	Raquel Medina
Chief Creative Officer	Matt Lever
Creative Director	Jordan Down
Creative Director	Will Marsden
Business Director	Lee Allen
Account Director	Lucy Williams
Senior Agency Producer	Clancie Brennan
Production Assistant	Nina Stokes
Senior Strategist	Cristina Artiz
Project Director	Sofi Andersson
Head of Design	Ted Smith
Designer	Sam Peel
Director	David Kerr
Producer	Stephen Johnson
Executive Producer	Matt Buels
Director of Photography (DOP)	Seamus McGarvey
Costume	Massimo Cantini Parrini
Editor	Bill Smedley
Editing Company	Work Editorial
Colorist	Matt Turner
Color Assist	Anthony Abbott
Sound Designer	Rich Martin
Sound Assist	Daniel Panayi
2D Flame Artist	Jasmine Cooper
Executive Post Producer	Belinda Grew
Post Junior Producer	Dannica Green
Production Assistant	Megan Shaw
Production Service Company	Diaviva
Media Agency	Bountiful Cow