| Title | Priceless Pets |
| Agency | Dentsu International Limited. |
| Campaign | Priceless Pets |
| Advertiser | Quatro Patinhas NGO |
| Brand | Quatro Patinhas NGO |
| Date of First Broadcast/Publication | 2015 / 4 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | What if pet shops use its exhibitors to put animals for adoption? |
| Philosophy | According to the World Health Organization, there are an estimated 30 million dogs and cats abandoned in Brazil. All waiting to get adopted. Due to this issue, the country's shelters are overcrowded. Yet, most people still prefer to overpay for an animal than adopting one. To decrease this problem the Priceless Pets project was created by the advertising agency NBS. The idea consists in showing people there's no difference between expensive purebred animals and mixed breed ones.To launch the project an action was raised in a pet shop where animals for sale were replaced by animals for adoption. The catch? This exchange was not announced. Through hidden cameras, we can see the surprise when people find out that those animals are as beautiful and lovely as the purebred they usually find in pet shops. And they could get them without paying anything.The concept: Better than buying a life is saving one. Watch the project film here: www.youtube.com/watch?v=a8FVdiRPxaUNow, any pet shop in Brazil can join the project. More details here: pricelesspets.com.br There are 41 events already booked until the end of the year.The action is supported by Visorama (production company), Sonido (music production), American Pet and Purina. |
| Media Type | Television |
| Length | |
| Executive Creative Director | Carlos André Eyer |
| Creative/Planning VP | André Lima |
| Creative Team | Bob Ferraz |
| Creative Team | Augusto “Jesus” Correia |
| Designer | Claudio Portugal |
| Designer | Karina Abicalil |
| Account Managers | Marry Zerkowski |
| Account Manager | Tatiana Soter |
| Account Manager | Antonino Brandão |
| Agency Producer | Andreia Metzker |
| Agency Producer | Luiza Maggessi |
| Agency Producer Assistant | Alejandra Ebner |
| Project Manager | Teca Vilaça |
| Project Manager | Rodrigo Castro |
| Media (Agency side) | Leonardo Carrilho |
| Media (Agency side) | Fatima Rendeiro |
| Film Production Company | Visorama Diversões Eletrônicas |
| Director | Claudio Reston |
| Executive Producer | Samanta Martins |
| Visorama's Account Director | Ligia Susini |
| Producer | Rogério Máximo |
| Editor | Rafael Carreiro |
| Photography | Bianca Pimenta |
| Photography | Bruno Rodrigues |
| Music Production Company | Sonido |
| Music Director | Lucas Duque |
| Sonido's Account Director | Alessandra Valle |
| Composer | Marcio Biaso |
| Web Production Company | M2BR |
| Agency PR | Renata Vieira |
| Agency PR | Rita Durigan |
| Agency PR | Máquina de Notícias |
| Agency PR | Caroline Lessa |
| Agency PR | Karina Okabatake |
| Agency PR | Camilo Coelho |
| Project Support | American Pet Purina |
| Client Manager | Christianne Duarte Garoiu |
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