| Title | The Unburnable Book |
| Agency | Rethink Communications Inc. |
| Campaign | The Unburnable Book |
| Advertiser | Penguin Random House |
| Brand | Penguin |
| Posted | November 2022 |
| Business Sector | Newspapers, Magazines, Books |
| Story | Books are being banned and burned at an alarming rate. In response to this wave of censorship, we worked with Penguin Random House to create an unburnable edition of The Handmaid’s Tale made entirely from fireproof materials. Then, we got Margaret Atwood to test it with a flamethrower. |
| Media Type | Case Study |
| Chief Creative Director | Aaron Starkman |
| Executive Creative Director | Mike Dubrick |
| Chief Strategy Officer | Sean McDonald |
| Creative Director | Robbie Percy |
| Copywriter | Robbie Percy |
| Creative Director | Caroline Friesen |
| Art Director | Caroline Friesen |
| Director of Broadcast Production | Steph Walker-Wells |
| Director of Broadcast Production | Beverley Wells |
| Broadcast Producer | Alex Butt |
| Director of Print Production | AJ Merrick |
| Print Producer | Agnes Gilchrist |
| Studio Director | Brad Kumar |
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