Rick Chiarelli

Rick Chiarelli

CMO at KBS Canada, Toronto
Toronto, Canada

About me

In his current role, Rick is responsible for all agency growth and branding, nationally.

Rick arrived as CMO due of his unique agency and client experience, allowing him to understand how to deliver against client's business goals by connecting with today's disengaged consumers. His formula is to be continuously discovering emerging technologies, digging for consumer insights and listening to clients needs (which he says is a lost art).

He's constantly looking to increase awareness of KBS in Canada through thought leadership pieces, promoting the agency's award-winning work, and finding the right agency partnerships that fit with the organization's unique selling proposition of Do Things That Matter.

His work experience spans the fields of packaged goods (Kraft, PepsiCo), entertainment (HGTV, Food Network, History Channel), wireless/mobile technology (Rogers Wireless, Microsoft), automotive (Nissan/Infiniti) as well as Food and Retail (The Keg, CARA Foods, ACE Bakery). This diverse background spans many disciplines including traditional, retail, promotions, digital, direct marketing, and channel marketing.

Rick prides himself on his optimistic view, his craving for new challenges and passion for changing behaviour, all leading to his compelling narratives.


Chief Marketing Officer
Toronto, Canada
May 2016 - Present (5 years 2 months)

Vice President Growth, kbs+ Toronto
2014 - 2016 (2 years)
Responsible for all new business growth for kbs+, the brand agency for an inventive world. By introducing new clients to kbs+, Rick ensures they understand the agency is creating inventive ideas that have power to drive shareholder value.


2001 - 2002 (1 year)

Bachelor of Science (B.Sc.) - Biology, General

1997 - 2001 (4 years)

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