Hilton Worldwide - Conrad Hotels & Resorts - "Conrad 1/3/5 - Case Study"

People Ideas & Culture

People Ideas & Culture Brooklyn, United States

17114

Title	Conrad 1/3/5 - Case Study
Agency	People Ideas & Culture
Campaign	Conrad 1/3/5 Never Just Stay. Stay Inspired.
Advertiser	People Ideas & Culture
Brand	Hilton Worldwide - Conrad Hotels & Resorts
Date of First Broadcast/Publication	2015
Business Sector	Hotels, Resorts
Tagline	Never Just Stay. Stay Inspired.
Story	How do you differentiate a luxury hotel’s Marketing through a radical change in Operations? At Conrad we believe one simple thing: that you should… Never Just Stay. Stay Inspired. Welcome to Conrad 1/3/5. A new way to bring Marketing and Operations together, creating a program that’s designed for today's inspired, luxury travelers. Resulting in the first hotel group to behave like a living, breathing magazine.
Media Type	Case Study
Length	112 seconds
Market	United Arab Emirates, China, Japan, South Korea, Singapore, United Kingdom, Portugal, Turkey
More Information	http://conradhotels3.hilton.com/rs/stay-inspired/
Executive Creative Director	Domenico Vitale
Executive Creative Director	Doug Raboy
Art Director	Emilie Olsson
Art Director	Clara Calvo-Sotelo
Art Director	Francois Nguyen
Art Director	Stefania Sessa
Copywriter	Katie Redmond
Copywriter	Mara Miculescu
Copywriter	Ciaran Murphy
Producer	Fanny Vasseur
Producer	Will Utley
Executive Producer	Mike Paletta
Account Manager	Vanessa Zanchi
Editor	Travis Gorzelsky
Strategy Director	Enrico Gatti
Project Manager	Melissa Cordaro
Art Director	Elena Baseotto
Art Director	Angela Granados
Account Manager	Eliana Daboul