Wyndham Rewards - "Wyndham Rewards - 30" TVCs"

People Ideas & Culture

People Ideas & Culture Brooklyn, United States

Awards

12908

Brand: Wyndham Rewards
Country: United States

Advertiser: Wyndham Worldwide Corporation

Title	Wyndham Rewards - 30" TVCs
Agency	People Ideas & Culture
Campaign	Wyndham Rewards
Advertiser	Wyndham Worldwide Corporation
Brand	Wyndham Rewards
Date of First Broadcast/Publication	2015
Tagline	You've earned this
Story	Using a magic third-party device to help Wyndham Hotel Group introduce the most accessible loyalty program in the world.
Philosophy	The Every Man and Woman are America’s hardest-working people who make it all happen for the rest of us - and yet the travel industry, with its glamorous but empty promises, rarely recognizes them in return. Until now.
Problem	People aren’t familiar with the Wyndham Hotel Group portfolio (the largest in the world) and don’t realize the actual value of Wyndham Rewards points. The opportunity was to develop and re-launch Wyndham Rewards as a new loyalty program that sets new standards in the industry, creating an umbrella campaign that unites the entire WHG portfolio while exciting all franchise owners.
Result
Media Type	Television
Length	93 seconds
More Information	www.wyndhamrewards.com/
Production Company	CY&N by PI&C
Executive Creative Director	Domenico Vitale
Executive Creative Director	Doug Raboy
Art Director	Stefania Sessa
Art Director	Clara Calvo-Sotelo
Art Director	Francois Nguyen
Copywriter	Ciaran Murphy
Copywriter	Katie Redmond
Copywriter	Mara Miculescu
Copywriter	Michael Ludwig
Director	Mike Maguire
Wardrobe / Stylist	Mr. Gammon
Producer	Fanny Vasseur
Executive Producer	Mike Paletta
Account Manager	Vanessa Zanchi
Editor	Travis Gorzelsky
Strategy Director	Enrico Gatti
Project Manager	Melissa Cordaro
Associate Producer	Will Utley
Art Director	Emilie Olsson
Director of Photography (DOP)	Daniel Landi
Art Director	Carter Storozynski