Title | A Star Wars experience for all |
Agency | Wunderman Thompson |
Campaign | A Star Wars experience for all |
Advertiser | Globe Telecom |
Brand | Globe Telecom |
Date of First Broadcast/Publication | 2019 / 11 |
Business Sector | Telecommunications Services |
Story | For years, Philippine telco and media giant, Globe, has been growing its portfolio of new and innovative experiences, but the brand still struggles to establish relevance beyond transactional telco needs.Instead of highlighting functional services, Globe focused on the emotional core of its STAR WARS partnership by communicating a meaningful message about inclusivity and representation. |
Media Type | Web Film |
Length | |
Chief Executive Officer (CEO) | Golda Roldan |
Production Company | Film Pabrika |
Director | Lyle Sacris |
Executive Producer | Marivic San Juan |
Director of Photography (DOP) | Tey Clamore |
Executive Creative Director | Brandie Tan |
Strategic Planning Director | Pam Garcia |
Creative Director | Javey Villones |
Associate Creative Director | Isai Martinez |