ARTHELPS - "Resistruments (board)"

Jung von Matt / Neckar

Jung von Matt / Neckar Stuttgart, Germany

134

This ad is part of the ACT Responsible Collection

Brand: ARTHELPS
Country: Germany

Advertiser: ARTHELPS

Title	Resistruments (board)
Agency	Jung von Matt / Neckar
Campaign	Resistruments
Advertiser	ARTHELPS
Brand	ARTHELPS
Date of First Broadcast/Publication	2023 / 12
Business Sector	Charities, Foundations, Volunteers
Philosophy	A new campaign from nonprofit ArtHelps and agency Jung von Matt is sending a powerful message of resilience and hope to Ukraine for 2024, by turning repurposed weaponry into musical instruments. The centerpiece of the “Resistruments” campaign is a poignant music video featuring Ukrainian youth playing the instruments crafted from the repurposed weapons, which were created out of war scrap and include a violin made from a missile warhead, a cello crafted from parts of a carrier rocket and a guitar with a body fashioned from a fuel canister used to refuel Russian tanks. ArtHelps, which is headquartered in Stuttgart and specializes in art therapy, worked in collaboration with Jung von Matt Neckar on the initiative, which took place at the newly established Creative Hub of ArtHelps in Kyiv. Spanning over 1200 square meters, this hub, established in partnership with the Saving an Angel Foundation and the Save Ukraine organization, serves as a workshop space and art therapy training center. ArtHelps has developed a unique training program to assist traumatized children and adolescents through creative workshops and art therapy. The musical instruments were built during this program with Ukrainian children and teenagers in September of this year. The highlight of the workshop was the filming of the music video, and professionally staged with the young participants. The video showcases an exclusive and moving composition by Yury Revich, an internationally acclaimed Austrian-Russian soloist who has played with renowned orchestras worldwide. Since initial teaser videos were released in November, the project has been captivating hearts on Instagram and TikTok. With over 300,000 views in the first days, the clips generated eager anticipation for the premiere of the complete music video on Dec. 13
Media Type	Case Study
Length	165 seconds
Market	Ukraine
Creative Principal	Matthias Hess
Creative Director	Sven Kratzsch
Head of Research & Development	Boris Noll
Senior Copywriter	Gerd Seemüller
Senior Art Director	Andreas Steybe
Senior Digital Artist	Dominik Schmutzer
Social Media Strategist	Henri von-der-Heiden
Executive Assistant	Julia Eisenmann
Client, Founder & Creative Director	Tom Lupo
Advertising Manager	Christian Heidenbauer
Support Cello & Composer	Christof Unterberger
Violin maker	Lisa Hellmich
Director & Cinematographer	Samuel Ramm
Technical Manager	Martin Krieger
Video Editor	Josua Graf
Sound Designer	Jan Roth
Video Editing Documentation	Vivian Strittmatter
Project Manager	Lilli Fritz
Social Media Team	Johanna Schmidt
Social Media Team	Christian Scharfschwerdt
Music Composer	Yuri Revich
Guitarist	Valeriia Yehorova
Violinist	Artem Burbyha
Central Arts / Support Music, Drums & Production	Charly Beat
Mixer & Producer	Tobias Van
Music Producer	Derek von Krogh
Producer & Composer	Michael Herberger