Saucony - "Runner. Gatherer. Chef. - A Seeker Story"

Mechanica

Mechanica Newburyport, United States

8118

Title	Runner. Gatherer. Chef. - A Seeker Story
Agency	Mechanica
Campaign	Seeker Stories
Advertiser	Saucony
Brand	Saucony
Date of First Broadcast/Publication	2015 / 7
Business Sector	Sportswear
Story	Eduardo Garcia is outrageously optimistic. After spending a year in recovery from an accident he set out to catch up on his life through his cooking, his connections with friends and family, and his passion for the wilderness. The key ingredient? Running. To him “Running is the imme-diate exchange of effort to get positive, feel good energy back. Not many things have such a clean interaction. It’s such a simple transaction.” For Eduardo, a run is more than just physical. It’s his way of reconnecting with the outdoors. Filmed entirely in his home state of Montana, we explored the places and things that mean so much to Eduardo, and are grateful for experiences he shared with us.
Media Type	Web Film
Length	262 seconds
Soundtrack	cooking, passion, wilderness, nature, running, exercise, athlete
More Information	Saucony.com/findyourstrong
Color, Finishing	CarbonVFX (California)
Production Company	Persuade and Influence
Director	CO.LAB
Editing Company	Whitehouse Post
Editor	Brandon Porter
Assistant Editor	Brad Dupuie
Executive Producer	Joni Williamson
Producer	Joanna Manning
Creative Director	Chris Noellert
Flame Artist	Peter Mayor
Flame Assist	Jim Gomez
Colorist	Jonny McPheeters
Executive Producer	Michael Theurer
Associate Producer	Drew Rissman