Lego - "The Most Boring Room Ever"

Ketchum London

Ketchum London London, United Kingdom

747

Title	The Most Boring Room Ever
Agency	Ketchum London
Campaign	The Most Boring Room Ever
Advertiser	Lego
Brand	Lego
Posted	November 2022
Business Sector	Toys & Games
Story	The LEGO Foundation has championed ‘Learning Through Play’ for over 90 years. As part of their ‘Build a World of Play’ campaign, we set out to show children, parents and carers across the world, just how important free play really is.Because, despite kids leading busier lives than most of us adults; piano lessons one minute, dance classes the next, 84% of them still wish they had more time to PLAY.So, we set out on a mission to encourage more play for kids everywhere.How? By creating a social experiment…The Most Boring Room Ever.Six kids. One room. One roll of paper.And what unfolded was the furthest thing from boring.Showing parents, carers, and kids just how simple free play can be. And most importantly, how it can come from anywhere… and anything.
Media Type	Web Film
Production Company	Mad Cow Films
Executive Creative Director	indy selvarajah
Creative Director	Lipe Faria
Senior Creative	Emily Gosen
Head of Production	Jacqui Licorish
Director	Justin Hackney
Production Company Producer	Harry Moore
Executive Producer	Pete Chambers
Editor	Alice Halstead
Sound Engineer	Jack Maltby
Colorist	Jack McGinity
Colorist	CHEAT London