Irn-Bru - "For the Technical Players"

The Leith Agency

The Leith Agency Edinburgh, United Kingdom

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Title	For the Technical Players
Agency	The Leith Agency
Campaign	Winter Football Kit
Advertiser	Irn Bru
Brand	Irn-Bru
Date of First Broadcast/Publication	2022 / 11
Business Sector	Beers, Ciders, Lagers
Story	Most IRN-BRU drinkers will be watching the World Cup at home this year. Chilling, sitting or laying down on the couch. To keep these armchair football fans warm and cosy IRN-BRU launched the Winter Footy Kit. In a twist on the usual classic kit, IRN-BRU went for comfort and cosiness over athleticism. The kit has been made out of wool and consists of a blanket, hoodie, gloves, hat and socks. To launch the kit we’ve created a social campaign that parodies a traditional kit launch and features fans wearing the Winter Football Kit posing comfortably on a couch to a voiceover from football pundit Rob Maclean. The campaign was launched together with custom IRN-BRU packs and cans with QR codes, giving fans the chance to win their own Winter Footy Kit.
Media Type	Social Media
Length	48 seconds
Creative Director	Troy Farnworth
Creative Director	Phil Evans
Copywriter	Jacob Faretra
Art Director	Thijs Van Den Broek
Account Director	Owain Cowx
Account Executive	Aaron Donald
Production Company Producer	Kat Jordan
Assistant Producer	Jennie Robson
Director	Alessio Avezzano
Director of Photography (DOP)	Alessio Avezzano
Focus Puller	Rasmus Rani
Camera Assistant	James McLeman
Gaffer	Niall Smyth
Art Department	Matt Maitland
Wardrobe / Stylist	Matt Maitland
Make-Up Artist	Heather Snowie