Tata Tiscon - "Smart Phone"

Wunderman Thompson South Asia

Wunderman Thompson South Asia Mumbai, India

469

Brand: Tata Tiscon
Country: India

Advertiser: TATA

Title	Smart Phone
Agency	Wunderman Thompson South Asia
Campaign	Samajhdar Banein. Behtar Chunein
Advertiser	TATA
Brand	Tata Tiscon
Date of First Broadcast/Publication	2023 / 7
Business Sector	Chemicals & By-products, Metallurgy
Philosophy	While building a home is a dream for many Indians, the home building category is a very low involvement one. People spend a lot of time to choose a home design, or on the interiors, whereas procuring building materials is generally a decision left to the contractor. The science of the category, too, is not easy to understand for the common man. Hence, most purchases are driven by fringe benefits rather than real product benefits. Tata Tiscon, India’s largest selling TMT rebar brand from the house of Tata Steel, has released a new campaign conceptualized by Wunderman Thompson India to address this concern. Focused on the latest range of 550SD rebars, the 360-degree campaign is built around a set of 3 TVCs where a friendly, neighbourhood engineer educates the home builders and urges them to make an informed purchase decision. Because, only when one digs a little deeper, does one realize that Tata Tiscon 550SD is a much superior TMT rebar.
Media Type	Television
Length	45 seconds
Chief Commercial Officer	TVS Shenoy
Chief of Marketing & Sales	Karthik Narayana
Advertising Manager	Hemant Bhargava
Advertising Manager	Anik Bhowmik
Advertising Manager	Shivam Paliwal
Advertising Manager	Debali Mukherjee
SVP & Managing Partner	Vijay Jacob Parakkal
VP, Senior Executive Creative Director	Arjun Mukherjee
Creative Team	Aniket Chattopadhyay
Creative Team	Moeinuk Sengupta
Creative Team	Sarasij Dasgupta
Business Affairs	Soumya Chattopadhyay
Business Affairs	Arko Majumdar
Business Affairs	Tridipta Dey
Production Company	Now Films
Director	Anwar Sayeed