| Title | Red Fort |
| Agency | J. Walter Thompson Kolkata |
| Campaign | Turtle Khadi Collection |
| Advertiser | Turtle |
| Brand | Turtle |
| Date of First Broadcast/Publication | 2015 / 8 |
| Business Sector | Clothing |
| Story | Hand spun and hand woven, Khadi was referred to, by Mahatma Gandhi as the ‘livery of freedom’. It is a cloth that celebrates the true spirit and struggle of the Indian freedom movement. Turtle, one of the leading fashion brands of has been supporting the cause of Khadi weavers in India by adopting their villages and sourcing material from them. Which is why, on the occasion of India’s 69th Independence Day, Turtle decided to pay a tribute to the Khadi artisans of Inida by bringing out this campaign that depicts significant moments of India’s freedom struggle, with the art being co-created painstakingly with the Khadi weavers using a single strand of hand-spun thread. |
| Media Type | |
| National Creative Director | Senthil Kumar |
| Copywriter | Anurag Acharya |
| Creative Director | Arjun Mukherjee |
| Copywriter | Arjun Mukherjee |
| Art Director | Sarasij Dasgupta |
| Illustrator | Jatisankar Bowmik |
| Illustrator | Gour Debnath |
| Photographer | Ashish Saha |
| Account Manager | Ayan Chakraborty |
| Account Manager | Urmi Roy |
More Work
SEE ALLSmart Phone
- BRAND:
- Tata Tiscon
- AGENCY:
- Wunderman Thompson South Asia
Dawaai
- BRAND:
- Tata Tiscon
- AGENCY:
- Wunderman Thompson South Asia
Chalang
- BRAND:
- Tata Tiscon
- AGENCY:
- Wunderman Thompson South Asia
Missing Stars Of Pujo
- BRAND:
- Airtel TV
- AGENCY:
- Wunderman Thompson South Asia
Dandi March
- BRAND:
- Turtle
- AGENCY:
- J. Walter Thompson Kolkata
Weaver's Village
- BRAND:
- Turtle
- AGENCY:
- J. Walter Thompson Kolkata