Turtle - "Weaver's Village"

J. Walter Thompson Kolkata

J. Walter Thompson Kolkata Kolkata, India

4938

Title	Weaver's Village
Agency	J. Walter Thompson Kolkata
Campaign	Turtle Khadi Collection
Advertiser	Turtle
Brand	Turtle
Date of First Broadcast/Publication	2015 / 8
Business Sector	Clothing
Story	Hand spun and hand woven, Khadi was referred to, by Mahatma Gandhi as the ‘livery of freedom’. It is a cloth that celebrates the true spirit and struggle of the Indian freedom movement. Turtle, one of the leading fashion brands of has been supporting the cause of Khadi weavers in India by adopting their villages and sourcing material from them. Which is why, on the occasion of India’s 69th Independence Day, Turtle decided to pay a tribute to the Khadi artisans of Inida by bringing out this campaign that depicts significant moments of India’s freedom struggle, with the art being co-created painstakingly with the Khadi weavers using a single strand of hand-spun thread. fashion, cloth, clothing, khadi, weavers, independence, day, artisans, thread, design
Media Type	Print
National Creative Director	Senthil Kumar
Creative Director	Arjun Mukherjee
Art Director	Sarasij Dasgupta
Copywriter	Arjun Mukherjee
Copywriter	Anurag Acharya
Illustrator	Jatisankar Bowmik
Illustrator	Gour Debnath
Photographer	Ashish Saha
Account Manager	Ayan Chakraborty
Account Manager	Urmi Roy