Victor  Piñeiro

Victor Piñeiro

SVP, Social Media at SPCSHP
Brooklyn, United States

About me

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Sector Experience

Positions

SVP, Social Media
Victor is the fearless leader of the Big Spaceship Social & Content team. Victor came to social media through his work in documentaries. He wrote, produced and marketed the award-winning film Second Skin – opening night movie of SXSW ’08, distributed internationally in ’09. He followed it up with the documentary that launched Motherboard, Vice’s tech channel.
While at Big Spaceship, Victor was lead copywriter and strategist for Skittles during its first three years on Facebook & Twitter, growing its fanbase to over 25M with one of the highest engagement rates on the platform. His clients have since included YouTube, Google, Crayola, Wrigley, Lucasfilm, Sonos and Chobani. He was listed in Business Insider’s 30 Most Creative People In Social Media, PR Week's Innovation 50, and has written articles for Fast Company, Ad Age, Mashable, Psychology Today, BoingBoing and Vice. 

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