| Title | Set The Tone |
| Agency | Zulu Alpha Kilo |
| Campaign | Set The Tone |
| Advertiser | Harry Rosen |
| Brand | Harry Rosen |
| Date of First Broadcast/Publication | 2020 / 9 |
| Business Sector | Men's Clothing |
| Story | Harry Rosen is Canada’s most iconic luxury fashion brand. Building upon its 66-year legacy of craftsmanship and family values, the company has recently launched a new brand platform to reach the modern consumer, titled ‘SET THE TONE’. From an anthemic launch film featuring a new tone of voice to a digital-forward design system, Harry Rosen is inviting today’s consumer to dress with purpose and lead by example. |
| Media Type | Television |
| Length | |
| Post Production | Alter Ego |
| Chief Creative Officer | Zak Mroueh |
| Executive Creative Director | Wain Choi |
| Associate Creative Director | Kevin Sato |
| Art Director | Kevin Sato |
| Associate Creative Director | Vinay Parmar |
| Copywriter | Vinay Parmar |
| Designer | Jeff Watkins |
| Designer | Vince Rozas |
| Designer | Zoe Kim |
| Designer | Kevin Sato |
| Account Manager | Mike Sutton |
| Account Manager | Eric Kormos |
| Planning Team | Tim Hopkins |
| Planning Team | Sean Bell |
| Agency Producer | Christine Taranco |
| Advertising Manager | Trinh Tham |
| Advertising Manager | Sarah Berger |
| Advertising Manager | Maricar Dionisio |
| Media Manager | Tim Hughes |
| Media Manager | Barbara Glover |
| Media Manager | Valentina Dybka |
| Media Manager | Marc-Andre Giasson |
| Production Company | Asymetric Productions |
| Director | Kacper Larski |
| Director of Photography (DOP) | Christophe Collette |
| Production Company Producer | Katy Maravala |
| Executive Producer | Evan Landry |
| Executive Producer | Nick Burry |
| Editing Company | Outsider Editorial |
| Editor | Chris Murphy |
| Editor | Cam Anderson |
| Assistant Editor | Lia Han |
| Production Company Producer | Kayan Choi |
| Executive Producers | John Szebegyinski |
| Executive Producers | Kristina Anzlinger |
| Colorist | Conor Fisher |
| Color Assist | Jonah Venneri |
| Flame Artist | Eric Perrella |
| VFX Assistant | Victoria Gaston |
| SNDWRX | |
| Music Creative Director | Didier Tovel |
| Sound Engineer | Eric Hulme |
| Sound Engineer | Geoff Devine |
| Photographer | Kacper Larski |
| Illustrator | Steven Noble |
| Retoucher | Jim Tinios |
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