Title | TheRitual |
Agency | POL Oslo |
Campaign | Skin care has many faces. We know. |
Advertiser | VitusApotek |
Brand | VitusApotek |
Date of First Broadcast/Publication | 2015 / 11 |
Business Sector | Health & Pharmaceutical Products |
Tagline | Skincare has many faces. We know. |
Story | Skin care has been the domain of women for far too long. At least it looks that way in most stereotypical ads. Skincare needs a new face – and it’s long overdue. |
Philosophy | That’s why Norwegian pharmacy chain VitusApotek is bringing out another one of their clients. Because taking care of your skin has nothing to do with gender or age. It's not about staying young or looking different. It's about taking care of yourself and staying healthy. |
Problem | If you thought taking care of your skin was ”girls only” – think again. This Norwegian pharmacy knows skin care has nothing to do with gender. Skin care has been the domain of women for far too long. At least it looks that way in most stereotypical ads. Skincare needs a new face – and it’s long overdue. |
Media Type | Television |
Length | |
Art Director | Snorre Martinsen |
Copywriter | Maja Folgerö |
Account Manager | Elle-Beth Lønnestad |
Account Director | Kjetil Botten Skogly |
Production Company | B-Reel |
Producer | Kith Kattström |
Director | Jens Sjögren |
Director of Photography (DOP) | Christian Haag |
Assistant Director | Sacarias Kiusalaas |
Music Composer | Max Kiusalaas |