Kornmo Original - "Common sense since 1946"

POL Oslo

POL Oslo Oslo, Norway

2641

Title	Common sense since 1946
Brief	Kornmo is a traditional Norwegian cookie made from wholegrain. It's been around since 1948 and has a strong positioning among older Norwegians as a sensible snack. The challenge was to make the cookie popular among younger Norwegian parents. The solution was to have fun with a special group of people: overprotective parents, who in this case go to great lengths to prevent their kids from getting any bumps or bruises. Parenting should be simple, down to earth and straightforward. Just like a Kornmo cookie.
Agency	POL Oslo
Campaign	Common sense since 1946
Advertiser	Orkla
Brand	Kornmo Original
Posted	November 2019
Business Sector	Biscuits, Bread, Crispbread
Story	Kornmo is one of the oldest biscuit brands in Norway. A product that has not been changed since it was launched in Norway in 1946. Kornmo sticks to the old and believes in the good old traditions.
Media Type	Television & Cinema
Soundtrack	I want to break free
Creative Team	Mads Bergstrøm
Creative Team	Marius Hanstad
Project Manager	Elle-beth Lønnestad
Account Manager	Kjetil Botten Skogly
Director	Torstein Bjørklund
Production Company Producer	Henriette Carlsen
Director	Sander Dahl
Designer	Andrea Engum
Grading/Online	Julien Alary
Advertising Manager	Mohammed Jabran
Advertising Manager	Johanne Rokne Altenau
Advertising Manager	Thor Vidar Ilje