It’s common knowledge all around the world that “money makes money”: the rich are getting richer while others not. That's why people from Bulambuli, a small rural community in Eastern Uganda, who needed urgent investments, decided to hijack this well known truth by pretending to be filthy rich – and portraying it in a Kanye-level rap music video, done as a 100% Ugandan production. We ditched the traditional charity “sadvertising”, and went all in with humor. The music video was directed and produced by Wakaliwood Studios, the B-Movie Uganda based film studio. The original song was created by Ugandan rap artists: Mc Yallah, Big Ben and Jora Mc. We also created remixes with artists from all around the world, bespoke short social media videos which we tweeted to successful entrepreneurs from around the world, an online store selling ‘authentic’ 100% fake video props to boost donations and additional content pieces.