Title | Another Ones Drives a Duster (French) |
Agency | Publicis Conseil |
Campaign | Save the Queen |
Advertiser | Renault |
Brand | Dacia |
Date of First Broadcast/Publication | 2015 / 12 |
Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
Story | Dacia Duster make a noticed return to honor the latest version of the iconic brand’s model. For the occasion, Renault Group brand and its agency will make a special operation. The campaign, created by Publicis Conseil, has been wanted up to the success of the car, which hustle the established order of the 4x4, to the point of becoming the most sold compact SUV in France. To show up the desirability of design, and wealth of equipment of Duster, all without changing the low prices, Dacia has chosen to cover the legendary Queen’s song “Another Ones Bites The Dust”… and twist the lyrics. All the “elites” who were thinking that the right to drive a 4x4 was reserved to them, have a fit of jealousy when Duster crosses the street, singing in rhythm “Another Ones Drives a Duster”. Whereas the drivers, proud of its Duster, fully enjoy the pleasure of the car. The campaign developed for France & Europe, is made of a TVC, directed by AB/CD/CD (Partizan), video teaser first on-air for the Dacia’s community, and two prints with the characters that become jealous from seeing the car. |
Media Type | Television |
Length | |
Market | France |
Advertising Manager | Valérie Candeiller |
Advertising Manager | Hortense Isnard |
Advertising Manager | Bénédicte Rouquette |
Advertising Manager | Gaëlle le Grouiec |
Advertising Manager | Andreea Culcea |
Advertising Manager | Olivier Bourquin |
Executive Creative Director | Marcelo Vergara |
Art Director | Kamal Bhatnagar |
Art Director | Marieke Navaux |
Copywriter | Marcelo Vergara |
Account Manager | Stéphane Gaillard |
Account Manager | Boris Langlois |
Account Manager | Elodie Orosco |
Account Manager | Cécile Cuzin |
Account Manager | Bastien |
Strategic Planner | Christel Engelvin |
Agency Producer | Pierre Marcus |
Agency Producer | Nathalie Levincent |
Director | AB/CD/CD |
Production Company | Partizan |
Director of Photography (DOP) | Alex LaMarque |
Production Company Producer | Jules Dieng |
Post Production | Vincent Bordier |
Post Production | Pierre Brière |
Business Affairs | Carlos Serrano |
Business Affairs | Till Buisson |
Business Affairs | Jeanne Rault |
Sound Design Company | Emmanuel Rambaldi |