Midori - "Say Moshi Moshi to Midori"

Ogilvy Chicago

Ogilvy Chicago Chicago, United States

14843

Brand: Midori
Country: United States

Advertiser: Beam Suntory

Title	Say Moshi Moshi to Midori
Agency	Ogilvy Chicago
Campaign	Say Moshi Moshi to Midori
Advertiser	Beam Suntory
Brand	Midori
Date of First Broadcast/Publication	2015 / 12
Business Sector	Pre-Mixed Cocktails
Story	Say hello to Midori’s vibrant new campaign from Ogilvy & Mather Chicago – where cocktail enthusiasts are all invited to say hello to the rich heritage and a world of exotic cocktails that Midori – Beam Suntory Inc.’s premium melon infused liquor – can offer. The new campaign, which raises awareness for Midori kicked off with an experiential marketing initiative welcoming consumers into an immersive and sensory-engaging experience, highlighting the history, premium ingredients and everything that makes the brand unique. This experience challenged people’s perceptions of the product in a lively and interactive way by including three distinct spaces that embodied Japanese pop-culture and traditions while showcasing the essential elements that make up Midori. Special guest, world renowned Japanese chef and star of Iron Chef, Masaharu Morimoto even made an appearance at the event.
Media Type	Ambient
Length	116 seconds
Chief Creative Officer	Joe Sciarrotta
Executive Creative Director	Liz Taylor
Creative Director	Sam Spratlin
Creative Director	Luis Ramírez
Art Director	Gonzalo Palavecino
Copywriter	Katie Rivard
Retoucher	Eric Gann
Director of Design	Gabe Usadel
Designer	Connor Flemming
Designer	Charlotte Petertil
Producer	Annie Larimer
Print Producer	Joan Shelton
Head Of Planning	Antonis Kocheilas
Account Planner	Ariel Meranus
Digital Strategist	Liz Caradonna
Account Supervisor	Katie Wesch
Account Executive	Sara Jacobsen
Production Partner	UNIT9
Editing Partner	Opt1mus (Optimus)