| Title | Hemopics |
| Agency | Mullen Lowe |
| Campaign | Hemopics |
| Advertiser | Hemorio |
| Brand | Hemorio |
| Date of First Broadcast/Publication | 2015 / 11 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | In order to receive more blood donations to Hemorio during the National Volunteer Blood Donor Week, which takes place from 23rd to 27th November, it was created the “Hemopics” – a photo mobile app that applies a filter into the images according to the proportion of blood supplying at Hemorio. Through the app, when users take a picture, it will appear the level of blood supplying, encouraging all of their followers to participate by sharing photos on their social network. |
| Media Type | Case Study |
| Creative Director | Eduardo Salles |
| Art Director | Felipe Paganoti |
| General Creative Director | José Borghi |
| Producer | Mundo da Lua |
| Copywriter | Carolina Avena |
| Copywriter | Eduardo Salles |
| Director | Décio Savelli |
| Sound | Studio Nova Onda |
| Art Buyer | Leonardo Lino |
| Images | Istockphoto |
| Interactive Content Producer | Actiolab |
| Digital Project Manager | Luis Alves |