Tom Vingerhoets
Strategist at VML
Bruxelles, Belgium
Title.Comdom
Agency
Campaign .comdom
Advertiser Telenet
Brand Telenet
PostedNovember 2019
Business Sector Telecommunications Services
Story One in three people engages in sexting. But often they get into trouble when the receiver starts sharing their nudes with others. That’s why Telenet and Child Focus developed a mobile application called .comdom: a digital condom to make sexting safer.After taking a sexy selfie, the app asks you to fill in the personal details of the receiver. A customised algorithm then turns the information into a unique watermark that covers the entire image. Making it as good as impossible for the receiver to spread your picture without ruining their own reputation..comdom was ranked number 4 in the App Store in just one day. And so far the app was downloaded over 15.000 times. In total the campaign generated 45 million media impressions, which resulted in a reach of 22 million people (2 times the Belgian population) and over € 600.000 in earned media.
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