Title | .Comdom |
Agency | VML |
Campaign | .comdom |
Advertiser | Telenet |
Brand | Telenet |
Posted | November 2019 |
Business Sector | Telecommunications Services |
Story | One in three people engages in sexting. But often they get into trouble when the receiver starts sharing their nudes with others. That’s why Telenet and Child Focus developed a mobile application called .comdom: a digital condom to make sexting safer.After taking a sexy selfie, the app asks you to fill in the personal details of the receiver. A customised algorithm then turns the information into a unique watermark that covers the entire image. Making it as good as impossible for the receiver to spread your picture without ruining their own reputation..comdom was ranked number 4 in the App Store in just one day. And so far the app was downloaded over 15.000 times. In total the campaign generated 45 million media impressions, which resulted in a reach of 22 million people (2 times the Belgian population) and over € 600.000 in earned media. |
Media Type | Applications |
Length | |
Media Agency | OONA |
Production Company | APPFOUNDRY |
Creative Director | Manuel Ostyn |
Marketing Manager | Nathalie Rabani |
Marketing Manager | Lisa Dewinter |
Marketing Manager | Isabelle Moens |
Marketing Manager | Marijke Vissers |
Marketing Manager | Fabienne Beckers |
Marketing Manager | Alexander Beckaert |
Marketing Manager | Bob Lepoutre |
Creative Team | Kasper Janssens |
Creative Team | Arjen Tarras |
Copywriter | Tomas Van Loon |
Copywriter | Jérôme Van Den Broeck |
Designer | Jo Van Grinderbeek |
Designer | Sébastien Greffe |
Designer | Inge Vanhees |
Designer | Kenny Smet |
Designer | Virginie Rosseel |
Designer | Charlotte Slegers |
Designer | Reginald Van de velde |
Designer | Nathalie Wlostowski |
freelance | Irina Bogdan |
Designer | Ynje Degraeve |
DTP | Jan-Bart Debruyne |
MOTION DESIGN | Matthias Berghmans |
MOTION DESIGN | Bert Beckers |
Strategist | Tom Vingerhoets |
Strategist | Joyce Poelmans |
Strategist | Michelle Defooz |
Strategist | Erik De Rijdt |
Account Manager | Delphine Gillain |
Account Manager | Charlotte Feremans |
Account Manager | Sabrina Janssen |
Account Director | Femke Sermeus |
Social Creative | Olivier Verhellen |
Social Creative | Pim Smeets |
Social Creative | Robbin de Waij |
Social Creative | Mike Dobbelaere |
Social Creative | Dieneke Van Gerrewey |
Producer | Ingeborg Van Hoof |
Producer | Amélie Van Campen |
Producer | Jonathan Kauffman |
Digital Expert | Aslican Aydin |
Digital Expert | Stijn Janssens |
Digital Expert | Jorg Meyer |
Digital Expert | Jeroen Michiels |
Digital Expert | Giele Cools |
Digital Expert | Veerle Struyf |
Digital Expert | Joren Van Hocht |
Digital Expert | Lieven Eulaers |
Editor | Karel Van Gucht |
Editor | Christophe Boost |
Sound Engineer | Menno van Riet |
Freelance | Pieter Neirynck |