| Title | Bodyright (116s) |
| Brief | INSIGHTTrying to get unwanted images of yourself removed from the internet is almost impossible.But copyrighted materials (e.g company logos and licensed music tracks) are heavily protected, with legal penalties for misuse and swift removal of content by digital platforms.IDEACopyrighted materials currently have more rights than women do over their own bodies.So we launched “ⓑodyright”—a copyright symbol for the human body.The ⓑodyright symbol could be downloaded and added to images, allowing people to “ⓑodyright” themselves.The accompanying petition put pressure on tech companies and key decision-makers to make change. |
| Agency | Edelman |
| Campaign | Bodyright |
| Advertiser | United Nations Population Fund |
| Brand | UNFPA |
| Posted | November 2022 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | In a bid to end rising online violence, the United Nations Population Fund (UNFPA) launched ⓑodyright, a new 'copyright' for human bodies. The campaign aims to raise awareness of the lack of rights individuals have over their image online and push tech companies and policy makers to take online abuse as seriously as copyright infringement. |
| Media Type | Digital |
| Editing Company | Final Cut |
| Colorization | Electric Theatre Collective |
| Sound | 750mph |
| Chief Creative Officer | Mattias Ronge |
| Chief Creative Officer | Stefan Ronge |
| Executive Creative Director | Jamie Cordwell |
| Creative Director | Esin Cittone |
| Head of Production | Lucie Hackman |
| Producer | Joshua Lipworth |
| Senior Vice President | Lauren Gray |
| Account Director | Frederica Saunders |
| Senior Account Manager | Jodie Palmer |
| Strategy Director | Karin Robinson |
| Senior Media Executive | Sarah Teitelman |
| Account Executive | Max Tyson |
| Project Director | Emma Zadravetz |
| Project Director | Joey Jameson |
| Production Company | Friends Electric |
| Director | Geoff Parsons |
| Director | Yvette Paxinos |
| Executive Producer | Barney Richard |
| Producer | Denise Flavell |
| Producer | Giles Nathan |
| Director of Photography (DOP) | Brendan Mcginty |
| Editor | Claire McGonigal |
| Colorist | Megan Lee |
| Graphic Designer & Motion Artist | Yvette Paxinos |
| Graphic Designer & Motion Artist | Geoff Parsons |
| Graphic Designer & Motion Artist | Bradley Franklin |
| Head of Production | Martin Critchley |
| Sound Supervision | Mark Hellaby |
| Sound Designer | Ellis McGourlay |
| Music Supervision | Twenty Below Music |
| Music Supervision | Emily Pritchard |
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