| Title | Evolution |
| Agency | Cheil |
| Campaign | Evolution |
| Advertiser | Samsung |
| Brand | Samsung Galaxy Note 5 |
| Date of First Broadcast/Publication | 2015 / 11 |
| Business Sector | Mobile Telephones & tablets |
| Tagline | Samsung, Cheil |
| Story | Evolution of the Ukrainian cultural archetypes is boosted with Samsung Galaxy Note5. |
| Philosophy | Evolution of the Ukrainian cultural archetypes is boosted with Samsung Galaxy Note5. |
| Problem | The Ukrainians were not interested in using stilus in a smartphone. It seemed to be a rudimental tool for them. We decided to recall that Ukrainian culture is one of the oldest cultures in Europe, and it can influence the cultural world with help of new tool - Samsung Galaxy Note 5 and its stilus. The ambition was to make a new smartphone Samsung Galaxy Note 5 the most desirable electronic device on the Ukrainian market. |
| Result | The campaign for new Samsung Galaxy Note 5 became the most disputed campaign in the media. It crucially improved Samsung image in the premium segment and made Samsung a lovemark brand. |
| Media Type | Television |
| Length | |
| Creative Director | Vladyslava Denys |
| Copywriter | Dmytro Zezyulin |
| Art Director | Eugene Ovchar |
| Account Director | Kateryna Panich |
| Client Supervisor | Irina Levchenko |
| Client Supervisor | Antonina Shkrobot |
| Production Company | Fedor Magay |
| Director | Sasha Stekoleko |
| Cameraman | Denys Lushchyk |