Title | We Are Belgium |
Agency | The Communication Company Group BV |
Campaign | We Are Belgium |
Advertiser | AB Inbev |
Brand | Jupiler |
Date of First Broadcast/Publication | 2018 / 3 |
Business Sector | Beers, Ciders, Lagers |
Story | Let’s forget about all the differences in Belgium. During this World Cup it doesn’t matter who you are or what you believe in. This World Cup…We are Belgium.Jupiler is Belgium’s biggest beer brand, for them to give up their identity to become and support Belgium in the World Cup is inspiring. So that was the goal; inspire and unite the divided country of Belgium! Something only beer and football can do, and politicians cannot…By letting Jupiler disappear and becoming Belgium, we set the example and started a movement. A movement that shows there is just one thing that matters; unity. With this bold decision, we took the first step in uniting Belgium. We inspired people to follow our example.Together with the Red Devils we created hope. With every goal they scored and everyBelgium beer we served, the nation got closer together. Making them proud again andcheer together for and with Belgium. We showed what a brave beer brand can do; bringpeople together. |
Media Type | Television |
Length | |
Production Company | CZAR |
Post Production | CZAR |
Creative Director | Roy Schellekens |
Creative Director | Hans Van Mook |
Account Manager | Anna Mae Funk |
Account Manager | Bram Verbogt |
Account Manager | Inge Van Hooydonck |
Director | Billy Pols |
Executive Producer | Eurydice Gysel |
Production Company Producer | Nele Carlier |
Production Company Producer | Maarten De Sutter |
Director of Photography (DOP) | Frank Van Den Eeden |
Casting | Sien Josephine |
Editor | Govert Janse |
Grade | Olivier Ogneux |
Post Production | Robin De Praetere |
Post Production | Stijn Van Assche |
Post Production | Bieke De Keersmaecker |
Music | Erik-Jan Grob |
Sound Design Company | Sonicville |
Camera Assistant | Joe Vanhoutteghem |
Camera Assistant | Lieven van Baelen |