Introducing: Taking Arabian fairytales places : a mini series aired during the 90 minutes comedy segment, whose subjects are famous Arabian fairy tale figures having one thing in common; a vehicle. Executed in a way that Jordanians know and always feel nostalgic about … the 90’s cartoons. So basically, our series took stories from the popular 1001 nights … and just continued them from where they left off, with a twist. What happened to Aladdin after 10 years of happy marriage that made him replace his magic carpet, the ultimate transportation icon, and get a Corolla instead? How did Sinbad pick a Prado after his Giant resigned? Why did Alibaba buy a Yaris after his donkey got old and lazy? That was what the three 90 second episodes revealed… The episodes blended in the segment as it was short, light and witty like the other sketches. The episodes were followed by print, outdoor, online and distributed as storybooks in hot-spots.
Result
Everybody lived happily ever after. 1- "Aladdin and the magic Corolla" was the most viewed content in Ramadan, compared to other Jordanian TV shows. 2- 4M+ impressions 3- Based on people’s demands, we even created two new scenarios. Shahrazad and Antara 4- Sales hit a new record with 300% growth during the one-month campaign. 5- Two models went out of stock : Corolla and Yaris Source: Central Trade & Auto Co.