| Title | Dracula |
| Agency | Cheil Hong Kong |
| Campaign | Lose yourself in a book |
| Advertiser | Penguin Books |
| Brand | Penguin Books |
| Date of First Broadcast/Publication | 2019 / 5 |
| Business Sector | Newspapers, Magazines, Books |
| Media Type | |
| Creative Agency | Cheil China |
| Chief Creative Officer | Paul Chan |
| Copywriter | Paul Chan |
| Creative Director | Wei Xu |
| Copywriter | Wei Xu |
| Creative Director | Lili Jiang |
| Copywriter | Lili Jiang |
| Creative Director | Ivan Au |
| Art Director | Ivan Au |
| Agency Producer | Denise Chan |
| Art Director | Tengtao Yuan |
| Art Director | Zhengsong Qi |
| Art Director | Changming Yang |
| Copywriter | Yuhan Zhao |
| Copywriter | Agnes Ho |
| Account Director | Nancy Nan |
| Illustrator | Alan Wong |
| Illustrator | Lulu Chen |
| Illustrator | Kuri Huang |
| Illustrator | Raf Banzuela |
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- AGENCY:
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- AGENCY:
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