| Title | Seatbelt Ribbon |
| Agency | BBDO Dublin |
| Campaign | Seatbelt Ribbon |
| Advertiser | Road Safety Authority Ireland |
| Brand | Road Safety Authority |
| Posted | October 2021 |
| Business Sector | Public Safety, Health & Hygiene |
| Philosophy | This campaign's aim was to draw attention to the shocking fact that 1 in 4 drivers and passengers killed on Irish roads in 2020 were not wearing a seatbelt. We wanted to remind people to wear their seatbelt in a simple and impactful way, but also to be respectful to those who have lost their lives on the road. To do this we borrowed the iconography of cancer and AIDS awareness ribbons as shorthand for the seriousness of the problem while using the seatbelt material for an instant 'get'. The copy urges us to 'Never Forget' both to wear a seatbelt and those who have lost their lives on the road. |
| Media Type | |
| Length | |
| Creative Director | Shane O'Brien |
| Art Director | Robert Boyle |
| Account Director | David Power |
| Account Manager | Daniel Harnett |
| Agency Producer | Andrew Counihan |
| Digital Producer | Georgia Stevenson |
| Digital Editor | Eoghan Reidy |
| 3D Team | LeandroPeres.pt |
| Advertising Manager | Brian Farrell |
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