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Kate Gooden
Kate Gooden
EXECUTIVE PRODUCER at Scoundrel
Sydney, Australia
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TitleCubby House - Should've Gone to Specsavers
Agency
Campaign Cubby House
Advertiser The Perkins family
Brand Specsavers Australia
Date of First Broadcast/Publication 2018 / 5
Business Sector Opticians
Philosophy House’ includes an actual eye test that viewers can take part in from the comfort of their couch. Debuting this Sunday 6 May, on Channel 7’s Sunrise, with peak evening slots also running on Nine’s The Voice, Specsavers is known to deliver wit and irreverence through its humorous advertising and the latest TVC is no exception. Created in conjunction with Cummins&Partners and containing over 15 deliberate mistakes, Specsavers is calling on the public to test their sight and tell the eye care provider exactly how many errors they can detect, for a chance to take home their share of $15,000. Directed by Tim Bullock, who brought us the much-loved Should’ve Gone to Specsavers ads ‘Vet’ and ‘Bingo’, ‘Cubby House’ tells a story that any seasoned home renovator or lover of The Block can empathise with. In a true ‘Should’ve’ moment, the advertisement features a DIY dad on a mission to renovate the family’s old cubby house and turn it into a magic princess dream castle for his daughters, only to discover he has decorated Lenny the dog’s backyard kennel instead. The campaign rolls out across TV, online, social media and in 376 stores across Australia and New Zealand. For your chance at the cash, simply visit www.specsavers.com.au/cubbyhouse. Three winners each week will take home $1,000 over five weeks.
Media Type Television
Length
Market New Zealand
Marketing Director
Campaign Manager
Campaign Executive
Copywriter
Art Director
Art Director
Producer
Chief Creative Officer
Head of TV
Production
Group Account Director
Chief Executive Officer (CEO)
Account Manager
Account Director
Account Manager
Production Company Scoundrel
Executive Producer
Director
Director of Photography (DOP)
Producer
Post Production Company
Colourist
Producer
Online Artist
Sound Company
Sound Engineer
Producer

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