| Title | Exchange and Change 1 |
| Agency | made by blah |
| Campaign | Exchange and Change |
| Advertiser | Mulberry |
| Brand | Mulberry |
| Date of First Broadcast/Publication | 2022 / 4 |
| Business Sector | Handbags, Wallets |
| Philosophy | Mulberry has launched a new campaign to celebrate its Buy Back programme, which enables customers to exchange unwanted Mulberry bags in-store or online to earn credit towards a new one. The “Exchange and Change” social media campaign is created by made by blah™ and features a series of six idents that show old bags becoming new. The punchy, colourful, stop-frame idents loop round to promote Mulberry’s ‘Made to Last’ ethos and commitment to circularity. The campaign will run across Mulberry’s social media channels and paid social. |
| Media Type | Social Media |
| Length | |
| Creative Director/ Art director / Copywriter | Jim Townsend |
| Creative Director/ Art director / Copywriter | Oli Cole |
| Agency Producer | Trude Grimstad |
| Photographer | Metz & Racine |
| Art Buyer | Sarah Pascoe |
| Editor | Lee Redmond |
| Sound Designer | Ben Hauke |
More Work
SEE ALLEver-Changing Statue
- BRAND:
- GREAT Britain and Northern Ireland
- AGENCY:
- Pablo
Exchange and Change 3
- BRAND:
- Mulberry
- AGENCY:
- made by blah
Exchange and Change 2
- BRAND:
- Mulberry
- AGENCY:
- made by blah
Benches of Hope
- BRAND:
- After Life
- AGENCY:
- made by blah
Who Will
- BRAND:
- Guardian Newspaper
- AGENCY:
- BBH
Uncover
- BRAND:
- Guardian Newspaper
- AGENCY:
- BBH
Politicians
- BRAND:
- Guardian Newspaper
- AGENCY:
- BBH
Influence
- BRAND:
- Guardian Newspaper
- AGENCY:
- BBH
Friends
- BRAND:
- Guardian Newspaper
- AGENCY:
- BBH