Title | GDR |
Agency | Jung von Matt / Isar |
Campaign | GDR |
Advertiser | Sixt |
Brand | Sixt |
Posted | August 2002 |
Product | Car Rental |
Business Sector | Car & Utility Rentals |
Story | Pictures from the famous "monday" - demonstrations in the former GDR (East Germany), which lead to the Reunification. The voiceover:"We've learned from the past. If you let people wait for their cars you get into trouble. e-Sixt guarantees: All makes. All at affordable rates. All available now". So in fact the spot ironically points out, that the long waiting lists for cars in the former East was responsible for the reunification movement. The spot ran for the first time on the 11th aniversary of the reunification advertising the affordable and fast Sixt leasing services for new cars. |
Media Type | Television |
Length | |
Creative Director | Bernhard Lukas |
Creative Director | Till Hohmann |
Copywriter | Sven Nagel |
Art Director | Tomas Tulinius |
Art Director | Markus Maczey |
Production Company | Hochkant Film GmbH & Co KG |