Tomas Tulinius
Creative Director -Art at Saatchi & Saatchi Düsseldorf
Berlin, Germany
TitleGDR
Agency
Campaign GDR
Advertiser Sixt
Brand Sixt
PostedAugust 2002
Product Car Rental
Business Sector Car & Utility Rentals
Story Pictures from the famous "monday" - demonstrations in the former GDR (East Germany), which lead to the Reunification. The voiceover:"We've learned from the past. If you let people wait for their cars you get into trouble. e-Sixt guarantees: All makes. All at affordable rates. All available now". So in fact the spot ironically points out, that the long waiting lists for cars in the former East was responsible for the reunification movement. The spot ran for the first time on the 11th aniversary of the reunification advertising the affordable and fast Sixt leasing services for new cars.
Media Type Television
Length
Creative Director
Creative Director
Copywriter
Art Director
Art Director
Production Company

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