Unconventional Creative
at
Mark Ridout Photography and Digital Imaging
Toronto, Canada Area, Canada
| Title | Pig |
| Agency | Grassriots |
| Campaign | Change Animal Confinement |
| Advertiser | Humane Society International |
| Brand | Humane Society International |
| Date of First Broadcast/Publication | 2016 / 4 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | Too many animals are sentenced to intensive confinement worldwide |
| Story | The World Bank Group which finances the majority of farms globally launched a review of their safeguard policies. The current policy regarding animal welfare is substandard and outdated. By simply updating the sentence pertaining to animal welfare in the policy, the standard for how billions of farm animals are confined would be forever changed. The Humane Society International came to Grassriots to run an advocacy campaign that would help make this policy change a reality. |
| Media Type | |
| Creative Director | Paul Bonsell |
| Art Director | Paul Bonsell |
| Art Director | Deborah Caprara |
| Copywriter | Paul Bonsell |
| Photographer | Mark Ridout |
| 2D Artist | Mark Ridout |
More Work
SEE ALLKeyboard
- BRAND:
- Royal Canin Urinary Care
Chuck
- BRAND:
- Royal Canin Urinary Care
Bred to be huge...
- BRAND:
- Change for Chickens
- AGENCY:
- Grassriots
They only see the sun once.
- BRAND:
- Change for Chickens
- AGENCY:
- Grassriots
It doesn't have to be this way.
- BRAND:
- Change for Chickens
- AGENCY:
- Grassriots
Seal
- BRAND:
- Humane Society International
- AGENCY:
- Grassriots
Hen
- BRAND:
- Humane Society International
- AGENCY:
- Grassriots
Seal 3
- BRAND:
- Humane Society International
- AGENCY:
- Grassriots