Director at Aparent

Telenor Fast Mobile Network - "The Gold Medal SIM Cards"

Try Reklamebyrå

Try Reklamebyrå Oslo, Norway

3399

Brand: Telenor Fast Mobile Network
Country: Norway

Advertiser: Telenor

Title	The Gold Medal SIM Cards
Agency	Try Reklamebyrå
Campaign	The Gold Medal SIM Cards
Advertiser	Telenor
Brand	Telenor Fast Mobile Network
Date of First Broadcast/Publication	2016 / 3
Business Sector	Personal Wireless Communication
Tagline	Speed Is Everything
Story	To remind every Norwegian that Telenor provides the fastest mobile network, we have melted the first gold medal won by the world's fastest skier (Norwegian national hero), and infused real World Championship gold into 3 million SIM cards – as the ultimate symbol of being the fastest.
Philosophy	To remind every Norwegian that Telenor provides the fastest mobile network, we have melted the first gold medal won by the world's fastest skier (Norwegian national hero), and infused real World Championship gold into 3 million SIM cards – as the ultimate symbol of being the fastest.
Problem	Background: Norwegian athlete Aksel Lund Svindal is the world’s fastest downhill skier, and Norway’s most beloved athlete. His main sponsor for years - telecom operator Telenor, wanted to remind both new and existing customers that they provide the fastest mobile network. Idea: Aksel and Telenor decided to melt his first gold medal, and integrate tiny particles of real World Championship gold into 3 million Telenor SIM cards – Making the SIM card itself a powerful piece of communication. The medal has also resurfaced as a monetary fund in Aksel’s name, whose mission is to help even more Norwegians experience the joy of skiing. Every Norwegian citizen now has the opportunity to carry a tiny part of a national treasure inside their phones, as well as being part of something bigger. Execution: The medal was divided into 120 million particles, and each SIM card contains 20-40 particles that are visible with a magnifying glass. The new SIM cards are free of charge and every one of them also comes with a signed letter from Telenor, promising to always provide the fastest mobile network. The moment when Aksel melted his first gold medal became the centre of an integrated campaign. The news about the new SIM cards was revealed in a two-minutes commercial during the downhill season finals. On our website and in social media the audience could explore every part of the story and how the SIM cards were being made.
Result	Within just a few hours after the launch, the story was in every Norwegian newspaper. And the buzz in social media was massive. The campaign has resulted in an all time high in brand reputation for Telenor. The medal from 2007 lives on trough 3 million SIM cards and important projects all across Norway, which generates new stories and local PR every month. But even more importantly, 3 million new SIM cards are on their way to customers all across Norway with a powerful massage about speed.
Media Type	Case Study
Length	120 seconds
Creative Team	Eirik Sorensen
Creative Team	Finn Knudsen
Account Director	Trond Sandø
Account Manager	Ulla Birkrem
Director	Kavar Singh
Producer	Espen Horn
Designer	Sebastian Rasch
Designer	Jan Kristian Haavi