Director of Photography (DOP)
at
Film Asylum
| Title | 100% Real Virtual Reality - Old Irish |
| Agency | Leavingstone |
| Campaign | 100% Real Virtual Reality |
| Advertiser | Leavingstone |
| Brand | Old Irish |
| Date of First Broadcast/Publication | 2016 / 6 |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | 100% Real Virtual Reality |
| Story | This Georgian agency hopped on the VR bandwagon by taking people inside a virtual Irish pub to promote a beer. But while the participants were lost in virtual reality, the agency team was busy constructing a “genuine” Irish pub around them. When the users whipped off their headsets, they suddenly found that the virtual had become real, including the big bruiser standing in front of them. Once they’d finished freaking out, it was all great fun. |
| Philosophy | To prove that Old Irish is a real deal, we demonstrated true meaning behind these words, and made our promise 100% real. We offered ordinary people to take a virtual tour of Ireland, and while they were busy exploring Irish nature, streets of Dublin and a typical Irish bar virtually, we brought it all alive. |
| Problem | Fed up with exaggerated advertising slogans, Georgian beer lovers are extremely skeptical about what they hear from brands: Beer #1: "Real Bavarian legend"Beer #2: "Get a taste of german life"Beer #3: "Explore true Czech flavor"Beer #4: "Discover real taste of Ireland" - that’s us! Old Irish - a new craft beer with a really unique Irish recipe, but a catchphrase the audience has sort of heard before. |
| Result | Video engaged more than half of all Georgians online.Million views in a record 72 hours, thousands of excited comments versus only few negative ones.TWICE as many bottles sold than expected during the first month (515’698 liters is TWICE AS MANY than expected for a totally unknown craft beer).No real bottles were harmed during making this video. |
| Media Type | Social Media |
| Length | |
| Creative Director | Levan Lepsveridze |
| Account Director | Natia Gogia |
| Concept | Rezo Shelia |
| Copywriter | Beqa Adamashvili |
| Graphic Designer | Anano Martsvaladze |
| Motion Graphics | Toka Areshidze |
| Managing Director | Giorgi Burchuladze |
| Copywriter | Giorgi Avaliani |
| Director | Tazo Narimanidze |
| Producer | Vako Kirkitadze |
| Producer | Nika Gushushvili |
| Production Designer | Beka Sadaghashvili |
| Production Designer | Temo Kartlelishvili |
| Production Designer | Nino Injia |
| Production Designer | Levan Kvaratskhelia |
| Sound | Tengo Mandzulashvili |
| Editor | Saba Pruidze |
| Colorization | Giorgi Qobalia |
| Camera Assistant | Iva Chitidze |
| Director of Photography (DOP) | Temo Macharadze |
| Director of Photography (DOP) | Bacho Iakobidze |
| Production Company | Film Asylum |