| Title | ThePeanutThingy |
| Agency | Circus Marketing |
| Campaign | #ThePeanutThingy |
| Advertiser | Quilmes InBev |
| Brand | Quilmes |
| Date of First Broadcast/Publication | 2016 / 5 |
| Business Sector | Alcoholic |
| Tagline | #ThePeanutThingy |
| Story | New work for Quilmes (the most important beer in Argentina) developed by Circus. This is the story of how a Meme became a real product. As is known, drinking beer with peaunts it's a international custom. Because of this fans created a MEME of a Quilmes can with a peanut carrier attached to it. So Circus #ThePeanutThingy as a real product, with a real campaign, and gave it for free as a limited edition to the people who had the idea: the followers. And successful results were achivied. In the video, you can see more details. |
| Media Type | Case Study |
| Length | |
| More Information | https://vimeo.com/164309168 |
| Chief Creative Officer | Sebastian Olivieri |
| Creative Director | Javier de la Fuente |
| Creative Director | Alejandro Stea |
| Art Director | Jenifer Blanco |
| Designer | Emiliano Garcia |
| Head of Social Media | Aranzazu Muraca |
| Community Manager | Paula Cabrera |
| Associate Creative Director | Paula Czaban |
| Agency Producer | Daiana Buchanan |
More Work
SEE ALLMeaningful stains
- BRAND:
- LALCEC
- AGENCY:
- J. Walter Thompson Argentina