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Thomas Amoedo
Thomas Amoedo
EXECUTIVE PRODUCER at Landia
CIUDAD DE MÉXICO, Mexico
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TitleLo nuestro es pa' arriba
Agency
Campaign Lo nuestro es pa' arriba
Advertiser AB Inbev
Brand Cerveza Pilsener
Date of First Broadcast/Publication 2024 / 2
Business Sector Beers, Ciders, Lagers
Philosophy More than a beer, Pilsener has become a symbol of Ecuador. Throughout its history, it has accompanied the country's most important moments, celebrating the warmth of its people and the richness of its culture. With this campaign, the brand seeks to redefine its purpose by promoting the potential of Ecuadorians, to remind them that they can overcome adversity and go further. With this idea, the brand seeks to promote unity and pride in the country, reaffirming the message that going "pa' arriba" is an attitude of life shared by all the natives of the country located in the middle of the world.
Media Type Television
Length
Market Ecuador
Production Company
Managing Director/Partner
Executive Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Head of Production
Senior Producer
Senior Producer
Group Account Director
Account Management Supervisor
Account Executive
Chief Strategy Officer
Strategy Director
Content Lead
Advertising Manager
Advertising Manager
Advertising Manager
Director
Director
Managing Director
Director of Production
Executive Producer
Executive Producer
Production Manager
Director of Photography (DOP)
Editor
Post production director
Colorist
Mix
Band

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