| Title | The End of Football |
| Agency | Brave |
| Campaign | The End of Football |
| Advertiser | Xylem |
| Brand | Xylem |
| Date of First Broadcast/Publication | 2020 / 7 |
| Business Sector | Energy & Water Authorities, Utilities |
| Philosophy | The film, featuring multiple Manchester City footballers, aims to capture the imagination of football fans by depicting a world without water. Filmed in the club’s famous Etihad Stadium, the video shows the detrimental impact that water complacency can have on society, including football, as it tracks one girl’s journey as a Manchester City fan. |
| Problem | ‘The End of Football’ is the latest brand activation through Xylem’s partnership with Manchester City to educate football fans about the serious and growing water challenges facing our planet. |
| Media Type | Web Film |
| Length | |
| Production Company | Great Guns |
| Post Production | Coffee & TV |
| Sound Design Company | Factory Studios |
| Business Director | Declan Garvin |
| Account Director | Nicky Da Silva |
| Associate Creative Director | Dipesh Mistry |
| Art Director | Dipesh Mistry |
| Associate Creative Director | Drew Haselhurst |
| Copywriter | Drew Haselhurst |
| Creative Director | Paul Pearson |
| Agency Producer | Carl Gonsalves |
| Director | Roar Uthaug |
| Executive Producer | Laura Gregory |
| Producer | Richard Skepper |
| Director of Photography (DOP) | Sy Turnbull |
| Editor | Julia Knight |
| Post Production | Johnny Fairburn |
| Colorist | Simona Cristea |
| Lead VFX | Pete Rypstra |
| MOTION DESIGN | Jess Gorrick |
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