JD Williams - "My Mum, Your Dad"

House 337

House 337 London, United Kingdom

566

Brand: JD Williams
Country: United Kingdom

Advertiser: JD Williams

Title	My Mum, Your Dad
Agency	House 337
Campaign	My Mum, Your Dad
Advertiser	JD Williams
Brand	JD Williams
Date of First Broadcast/Publication	2023 / 9
Business Sector	Online Retail, E-store
Philosophy	JD Williams has launched a series of TV idents created by House 337 for its sponsorship of ITV1’s, ITVX’s, and STV’s new midlife relationship show My Mum, Your Dad, which go live as the new series starts on the evening of September 11. The idents appear at the beginning, during and at the end of each episode and feature Davina McCall, the series’ presenter, chatting to a group of women in unscripted, heartfelt moments as they candidly discuss all things dating – from meeting the parents to grandchildren and dating apps. Davina McCall is JD Williams’ brand ambassador, making the partnership a perfect fit for the My Mum, Your Dad audience. With its innovative take on midlife singles finding love, My Mum, Your Dad reflects the growing awareness and understanding of the importance, alongside the difficulties, of older adults finding new love and relationships in the next stage of their lives. The TV series also aligns closely with JD Williams’ stance of supporting and championing midlife women and its mission to deliver inspirational and accessible fashion and lifestyle products designed specifically for women aged 45+. Across idents and social, the new campaign involves bite-size midlife myth-busting anecdotes delivered with wit and humour by women who are living it. It follows JD Williams’ SS23 campaign, also created by House 337, which flipped the script on ageing for women and continuing its mission of busting every preconception and stereotype along the way.
Media Type	Television
Length	15 seconds
Media Agency	the7stars
Post Production	Coffee & TV
Advertising Manager	Esme Stone
Advertising Manager	Donna Scully
Advertising Manager	Maisie Edgeworth
Executive Creative Director	Zara Ineson
Creative Director	Lou Canham
Art Director	Emma Jordan
Copywriter	Alex Holder
Strategy Director	Eleni Chalmers
Planner	Lottie Mayer
Account Management	Sarah Johnston
Account Management	Rebecca Snaith
Account Management	Hannah Thomas
Media Team	Suzanne Morgan
Media Team	Libby Foster
Media Team	Emily Docherty
Photographer	Vicky Lawton
Production Company	Super Nova
Director	Vicky Lawton
Editor	Gary Coogan
Editing Company	The Quarry
Post Production	Simona Cristea
Director of Photography (DOP)	Ed Gibbs