HP - "HP - Takeover"

FRED & FARID Shanghai

FRED & FARID Shanghai Shanghai, China

6707

Title	HP - Takeover
Agency	FRED & FARID Shanghai
Campaign	Takeover
Advertiser	Hewlett-Packard
Brand	HP
Date of First Broadcast/Publication	2016 / 2
Business Sector	Computers, PDAs & Calculators
Story	Make a campaign to promote the new gaming laptop, the HP Omen to an audience of young gamers. Main problem was reaching this generation always on their phone, while mobile advertising can be expensive and not efficient. We took over the biggest multiplayer mobile game in the world: Clash of Clans And using the one thing gamers coveted the most; Gold, We wrote messages challenging them to level up and become real gamers… Even hiding special give-aways for lucky gamers. Over 200 messages were carefully created… Just to be completely destroyed within seconds. Objective was to reach young mobile gamers. Challenge was to succefully reach that target that actually don’t look at ads. So the strategy was to create a new kind of mobile advertising. Idea was to takeover the biggest mobile game on the planet and using in-game assets write messages and spread promotions within the game itself.
Media Type	Mobile Advertising
Length	114 seconds
More Information	http://hp-clashofclans.seeourwork.cn/
Chief Creative Officer	Fred & Farid
Executive Creative Director	Feng Huang
Copywriter	Jean Baptiste Le Divelec
Art Director	Sonali Ranjit
Agency supervisor	Fred & Farid
Agency supervisor	Ben Chen
Brand supervisor	Vikrant Batra