Renault Captur E-tech - "Push it to the limit"

Publicis Conseil

Publicis Conseil Paris, France

4078

Brand: Renault Captur E-tech
Country: France

Advertiser: Renault

Title	Push it to the limit
Agency	Publicis Conseil
Campaign	Push it to the limit
Advertiser	Renault
Brand	Renault Captur E-tech
Date of First Broadcast/Publication	2024 / 3
Business Sector	Cars
Tagline	Reasons to buy a car have changed
Tagline (original language)	Les raisons d'acheter une voiture ont changé
Philosophy	Renault had already made its mark with its latest Captur E-Tech campaign, "Use it wisely". A car manufacturer that advocates energy sobriety and invites its customers to use their cars less, in favor of walking or cycling, was a small revolution and proof of the manufacturer's commitment to the energy transition. Continuing the story that began 2 years ago, Publicis Conseil has come up with a new campaign: Push it to the limit. These limits are the messages that advertisers and brands used to push to make consumers want to buy their cars. Those were different times. The film is a parody of the car advertisements of the 70s, 80s and 90s, when the car was seen as a weapon of seduction, power and absolute cool.
Media Type	Television
Length	90 seconds
Soundtrack	Push it to the limit
Advertising Manager	Arnaud Belloni
Advertising Manager	Laurent Aliphat
Advertising Manager	Hortense Isnard
Advertising Manager	Xavier Hourdeau
Advertising Manager	Idriss Ben-Abdallah
Advertising Manager	Mahmoud Abdallah
President	Agathe Bousquet
Chief Executive Officer (CEO)	Marco Venturelli
Chief Creative Officer	Marco Venturelli
Executive Creative Director	Marcelo Vergara
Copywriter	Antoine Querolle
Agency Producer	Nelly Cohen
Art Director	Clement Palouzier
Head of Production	Caroline Petruccelli
Global Strategy Director	Philippe Martin-Davies
Media Planner	Nicolas Izel
Traffic Manager	Solène Chalmey-meysselle
Account Management	Hugues Reboul
Account Management	Grégoire Verdet
Account Management	Emmanuelle Henry
Account Management	Laura Perron
Account Management	Marine Ollivier
Director	RODRIGO SAAVEDRA
Production Company	Soldats
Executive Producer	Perrine Schwartz
Executive Producer	PIERRE CAZENAVE
Director of Photography (DOP)	Benjamin Todd
Production Designer	Jose Tirado Muñoz
Line Producer	Julien Berlan
Production Coordinator	Carole Guy
Service Production Company	BAS production
Executive Producer	Andrej Caruso
Wardrobe Stylist	Nuria Dura Soler
Assistant Director	Didier Mallet
Line Producer	Saša Bijelić
Editor	Manuel Coutant
Colorist	Julien Alary
Post Production	Ulyssia Marchais
Post Production	Gregoire Giral
Post Production	1to1
Special Effects / VFX	Digital District Paris
Special Effects / VFX	Stéphane Amram
Sound	Start-Rec