Sebastian Jespersen is an innovator, a business strategist, and a breakthrough digital thinker.
He founded independent digital agency Vertic over a decade ago; today it has a footprint on three continents and serves some of the world’s best-known global marketers and brands. Both a digital guru and evangelist, he has successfully taken a start-up from the birth of the online marketing era through to the advertising world’s new internet playground. All while shepherding Vertic to extraordinary year-on-year growth and profitability. Clients include Microsoft, SAP, Vestas, GE, Novo Nordisk, Siemens and GSK.
Sebastian’s pre-Vertic years as a management consultant in Europe and Asia underscore a multinational, analytical problem-solving vantage point, in contrast to common creative or technical leadership found at most ad agencies today. His interpretation of social business, data, targeting and the bridging of marketing to sales - as well as his revolutionary application of this understanding to new platforms like LinkedIn - makes him a leader in today’s fast paced, complex marketing world.
His new book on Entangled Marketing will debut in the spring of 2016, and is co-authored with the ‘Godfather of Direct Marketing’, Stan Rapp, Co-Founder and CEO of Rapp & Collins and a young copywriter during the original Man Men era.